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Keywords: Aesthetics
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Journal Articles
International Journal of Retail & Distribution Management (2026) 54 (1): 45–59.
Published: 06 November 2025
...Md. Shahinur Rahman; Md. Mahiuddin Sabbir; Jing Zhang Purpose This study examines the impact of digital assistants' emotional stimuli (i.e. aesthetics and playfulness) on customer pleasurable experience (CPE) and purchase intentions within the boundary condition of customer engagement. Design...
Includes: Supplementary data
Journal Articles
International Journal of Retail & Distribution Management (2022) 50 (2): 158–182.
Published: 11 October 2021
... of each day, seeking responses from customers exiting three, aesthetically diverse types of pharmacies in the wider area of Athens, Greece. Structural equation modeling techniques were used to test the measurement using SmartPLS3 statistical software. Findings The results primarily confirm...
