Keywords: Affective response
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Journal Articles
International Journal of Retail & Distribution Management (2018) 46 (9): 802–819.
Published: 23 October 2018
... to the influence and the role of exterior atmospheric variables in brick-and-mortar retail experience. The purpose of this paper is to investigate the role of interactive technology in window displays and its influence on consumers’ affective responses, expected shopping experience and behavioural intentions...

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