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Keywords: Age groups
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Journal Articles
International Journal of Retail & Distribution Management (2005) 33 (2): 122–132.
Published: 01 February 2005
.... © Emerald Group Publishing Limited 2005 Electronic‐commerce Online operations Age groups Shopping The internet has typically been described as a young man's medium. Young men have also been regarded as the typical profile of the early adopters of online shopping. However...
Journal Articles
Retail and Distribution Management (1996) 24 (1): 24–33.
Published: 01 February 1996
... of a measure of retail store image followed a four‐step process: Age groups Consumer behaviour Image Retailing Retailers spend a great deal of time and money on store environments to create images that offer them a competitive advantage in a crowded marketplace. Store image, defined...
