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Keywords: Algorithmic personalisation
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Journal Articles
International Journal of Retail & Distribution Management 1–18.
Published: 04 August 2026
...Tam Nguyen; Nguyet Phuong Ta; Tran Nguyen Hoang Phuong; Waymond Rodgers; Alberto Lopez Purpose Algorithmic personalisation in online retailing advances rapidly, yet single-funnel models fail to capture the multiple routes consumers use to form purchase intentions. Integrating the throughput model...
