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Keywords: Alternative out-of-home advertising media
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Journal Articles
International Journal of Retail & Distribution Management (2020) 48 (10): 1099–1119.
Published: 29 June 2020
... content has a higher effect on either perception of the mall environment or experience emotions. Digital marketing Retail technology Alternative out-of-home advertising media Atmospheric Electronic display Shopping mall experience Where the technology itself is a proven delivery...
