... on the Analytic Hierarchy Process and multiple case studies. Thirty interviews were conducted with experts, managers and shopkeepers from case studies. The study develops for the first time a classification framework of formal high-end menswear retailers and a matching matrix to jointly analyse retailers...

...Madhurima Deb; Ewuuk Lomo-David Purpose – The deployment of analytic hierarchy process (AHP) to help the retail industry to recognize which retail service quality (RSQ) dimensions require attention to create a sustainable competitive advantage. The purpose of this paper is to use a comparative...

... in this sphere. Design/methodology/approach The authors use analytic hierarchy process (AHP) for the modelling and research method, with an exploratory workshop for the specification of the model structure, a web‐based questionnaire for priority weight development, and semi‐structured interviews...