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Keywords: Anchor stores
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Journal Articles
International Journal of Retail & Distribution Management (2013) 41 (2): 90–112.
Published: 15 March 2013
...Ravi Shanmugam Purpose The aim of this study is to develop and empirically test a theoretical model of competition between anchor and non‐anchor stores in a shopping mall. In doing so, the goals are to extend the literature on retail co‐location to account for effects of anchor stores' quality...
