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Keywords: Antecedents
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Journal Articles
A fuzzy approach to determining antecedents to green cosmetic consumption in India
Available to Purchase
International Journal of Retail & Distribution Management (2024) 52 (6): 671–688.
Published: 08 July 2024
... and have shown increasing consumer appeal worldwide. The current research investigates the antecedents of green cosmetics consumption among Indian GC users, hitherto un-investigated comprehensively. Design/methodology/approach The study is a cross-sectional pairwise comparison of green evaluation...
