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Keywords: Antecedents of consumer engagement
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Journal Articles
Females’ consumer engagement with fast moving consumer goods (FMCG) retail businesses in North-Western India
Available to Purchase
International Journal of Retail & Distribution Management (2024) 52 (12): 1190–1207.
Published: 13 September 2024
... or antecedents that could favorably affect consumers' engagement with these FMCG retail formats. To improve retail practices, this study looks at how female consumers perceive the performance of FMCG retail formats on different antecedents of consumer engagement. The status of consumer engagement with FMCG...
Includes: Supplementary data
