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Keywords: App use
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Journal Articles
International Journal of Retail & Distribution Management (2022) 50 (8-9): 981–995.
Published: 18 February 2022
...Michaël Flacandji; Mariana Vlad Purpose This paper studies the effects of retailer app use on perceived shopping value and loyalty toward the retailer. It also investigates whether deal proneness moderates the relationship between app use and perceived shopping value. Design/methodology...
