...Abhishek Kumar Singh; Bharat Singh Patel; Cherian Samuel Purpose Infrastructural revolution, intense competition and customer attraction towards organised apparel retailing in India are potentially affecting traditional retailing. The authors seek to identify the factors that customers perceive...

...), and resistance to change with participants in apparel retailer's loyalty programs. Design/methodology/approach Data were collected using an online survey with the assistance of a marketing research company. Participants were 294 members of apparel retailers' loyalty programs. Participants indicated one...