...Yolande Piris; Nathalie Guibert Purpose The purpose of this paper is to investigate consumers’ variety perception for online grocery assortments and, more generally, to better understand consumers’ attitude toward digital assortments. In particular, this research examines the influence...

...José Luis Ruiz-Real; Juan Carlos Gázquez-Abad; Irene Esteban-Millat; Francisco J. Martínez-López Consumers react differently to different assortment compositions, giving importance to the differences between the three assortment models analyzed. The results show that the composition...

...Daniel Ellström Purpose – The purpose of this paper is to explore supplier integration in the assortment management of builders’ merchants (BMs) by identifying potential factors enabling supplier integration and potential factors mediating the success of supplier integration. Design...

... and Spain). Data of 874 products were obtained (548 different brands). Findings Differences are found across product categories, retailers, type of brands and countries. Private brands are taking the lead in the creation of responsible assortments as well as in the quality of the information provided...