...Evi Chatzopoulou; Markos Marios Tsogas; Marina Kyriakou Purpose The purpose of this paper is to investigate the effect of atmospheric cues encountered in the complex retail environment of pharmacies and, in addition, to test the boundary conditions for the formation of experience-rich emotions...

... to address this gap in retail atmospherics, the purpose of this paper is to examine the differential effects of the language of the lyrics of the music played and explain the interactions between the music language and volume. Design/methodology/approach The data were obtained from a field study...

...., 2012). Atmospherics Field study Decompression zone Exposure effects External variables Store entrance This paper is the first to empirically examine the validity of the decompression zone account in real retail settings. The paper also fills a more general gap in the store...

...Jeffrey M. Campbell; Ann E. Fairhurst Purpose – The study regarding retail grocery considers the mediating effect of store atmospheric responsiveness (SAR) on the relationship of purchase intentions (PI) and extent of purchase (EP) for locally produced foods as well as potential moderators...