Keywords: Attachment
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Journal Articles
Journal Articles
International Journal of Retail & Distribution Management (2017) 45 (10): 1095–1113.
Published: 06 October 2017
...Sandra Maria Correia Loureiro Purpose The purposes of this paper are to explore the effects of brand credibility, brand familiarity and brand image on brand attachment and brand attitude; and to test how a grocery product category and the perception of quality of own-label brands vs manufacturer...

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