... and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this licence may be seen at Link to the terms of the CC BY 4.0 licence . RQ1. Does e-WOM moderate the relationship between factors for AR and attitude towards AR...

... and collaborate with virtual agents, with particular attention to the moderating effect of service task type – support, purchase or complaint. Design/methodology/approach This study empirically tests a model in which perceived ease of use, perceived usefulness and attitude toward virtual agents (antecedents...

...Xiaoyu Zhang; Eugene Cheng-Xi Aw; Garry Wei-Han Tan; Keng-Boon Ooi Purpose The purpose of the present study is to examine and validate a research model encompassing power distance belief, need for uniqueness, self-monitoring, self-construal, social adjustive attitude, and value-expressive attitude...

... The authors identified six key attributes of the OGS experience related to B&M retailers and GDPs. The quantitative study results showed that customer service, price value and instant delivery significantly impact attitude towards GDPs, while product quality, product assortment, customer service, price...

...Olivia Johnson; Christin Seifert; Angie Lee The literature on types of subscriptions and their impact on consumer attitude and behavioural intention is sparse. Bischof et al. (2019) compared predefined vs curated surprise subscriptions of food subscription boxes. Predefined...

... customers' needs anywhere and at any time. Being an emergent technology, however, it is important to investigate more thoroughly how users perceive it, and which are the variables that enhance a positive attitude towards this technology. On this premise, this study applies a social relationship perspective...

...Florence Charton-Vachet; Cindy Lombart; Didier Louis Purpose This research has three research objectives. First, this research will demonstrate that the link between consumers' attitude towards a region and their intention to purchase products from that region is not direct but indirect. Second...

... addressed this topic. The proposed model and findings of this study can extend prior research. Facebook Social media Attitude Intention Consumer engagement Specifically, there are two gaps identified in the literature. First, there is a lack of consistent research regarding consumers...

...Mónica Gómez-Suárez; Myriam Quinones; Maria Jesús Yagúe Purpose – The purpose of this paper is to analyse the relationships between the different phases of the store brand (SB) evaluative process (i.e. attitude, preference and purchase intention) in an international context and to investigate how...