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Keywords: Attitudes towards store channels
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Journal Articles
International Journal of Retail & Distribution Management (2013) 41 (9): 706–732.
Published: 11 October 2013
... hunting, social interaction, enduring involvement and brand experience) on consumer attitude towards stores channels are comparable between France and Chinese cosmetic shoppers. Design/methodology/approach To achieve this objective, a questionnaire of 500 French and 480 Chinese working females were...
