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Journal Articles
A model for structuring efficient consumer response measures
Available to Purchase
International Journal of Retail & Distribution Management (2008) 36 (8): 590–606.
Published: 20 June 2008
...‐organizational and industry prerequisites through ECR activities to ECR outcomes; and highlights the role of performance, behavioural, attitude and capability measures. Two extant studies from Austria and Denmark are examined in the context of the model to exemplify some of its features. Findings...
