... pronounced than those of physical humanlikeness, as its impacts on closeness and authenticity were stronger, ultimately enhancing relationship and business outcomes. Originality/value Our findings highlight the significant role of an AI influencer's mental humanlikeness in building relationships...

...Shipra Mathur; Jogendra Kumar Nayak Purpose The current article demonstrates how marketing communication cues can affect authenticity perceptions by making consumers feel grounded, which means making them feel emotionally connected to their physical, social or historical environment and points...

...Florence Charton-Vachet; Didier Louis; Cindy Lombart Purpose The objective of this exploratory study was to investigate the communication themes that retailers should prioritise to convey terroir store brands’ (TSBs) authenticity and the impact of their authenticity on several variables (i.e...