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Keywords: Autonomy need frustration
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Journal Articles
Decoding revenge buying in retail: role of psychological reactance and perceived stress
Available to Purchase
International Journal of Retail & Distribution Management (2022) 50 (11): 1378–1394.
Published: 17 June 2022
... from 384 respondents in India using validated scales. The study used structural equation modelling for model testing. Findings COVID-19 restrictions resulted in autonomy need frustration in consumers, which induced psychological reactance and perceived stress. Psychological reactance positively...
