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Keywords: Autotelic NFT
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Journal Articles
International Journal of Retail & Distribution Management (2022) 50 (1): 55–75.
Published: 29 June 2021
... in this study. A 2 (NFT: high/low determined by a median split) × 2 (emotional states: high/low level) analysis of variance (ANOVA) was used to further examine the interaction of NFT and emotional states in consumer decision making. Findings The results indicate that autotelic NFT and positive emotional...
