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Keywords: Awe experience
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Journal Articles
International Journal of Retail & Distribution Management (2023) 51 (6): 713–735.
Published: 27 April 2023
... awe experience in online fashion apparel context. Design/methodology/approach Data of 739 active users of online fashion retail shoppers were collected using Amazon Mechanical Turk (MTurk). Partial least square-structural equation modeling was used for analysis. Findings This study suggested...
