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Keywords: Bargains
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Journal Articles
International Journal of Retail & Distribution Management (2015) 43 (2): 167–182.
Published: 09 February 2015
...Shiu-Wan HUNG; Min-Jhih Cheng; Shiu-Chun Hsieh Purpose – The purpose of this paper is to propose that online group buying is different from the traditional purchase model in that an aggregation of purchases on the internet can lead sellers to adopt various bargaining strategies. When buyers...
