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Keywords: Base of pyramid
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Journal Articles
Retailers and new product acceptance in India's base of pyramid (BoP) markets: Propositions for research
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International Journal of Retail & Distribution Management (2013) 41 (3): 189–200.
Published: 19 April 2013
...Sivakumar Alur; Jan P.L. Schoormans Purpose Retailers' new product acceptance in base of pyramid (BoP) markets is crucial to marketers in this segment. This paper seeks to develop propositions for research on factors that affect retailers in new product introduction. The propositions also aim...
