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Keywords: Behavioral control
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Journal Articles
International Journal of Retail & Distribution Management (2024) 52 (6): 671–688.
Published: 08 July 2024
...@jaipuria.ac.in Green cosmetics Antecedents Fuzzy analytic hierarchy process Consumer effectiveness Brand trust Behavioral control Environmental effectiveness Green consumption studies in India have exhibited a bias towards food products, and other green product categories, including green...
