... and describing the perceived value drivers (benefits and sacrifices) associated with showrooming in the context of the branded apparel segment. Design/methodology/approach Data collected from 318 showrooming customers were analysed in the context of the proposed perceived value framework using the structural...

... are e‐tailers then having such difficulty retaining their customers? In this paper, we examine the influence of consumer characteristics on perception of shopping benefits associated with electronic and physical shopping. Based on a mail survey of upscale US households, the empirical study finds the two...