..., with the analysis done following the structural equation modelling and multi-group analysis (MGA). Findings The research finds that technology-driven sustainability initiatives and CSR actions by luxury brands positively influence brand attitudes, which in turn enhance BH and perceived well-being. The MGA...

... and Shu, 2009). Possessions motivated by psychological ownership become extensions of the owner's self (Jham et al., 2023), leading to a positive brand attitude. In the context of this study, which examines consumers' psychological ownership of luxury goods, it's noteworthy that consumers often...

...Sandra Maria Correia Loureiro Purpose The purposes of this paper are to explore the effects of brand credibility, brand familiarity and brand image on brand attachment and brand attitude; and to test how a grocery product category and the perception of quality of own-label brands vs manufacturer...