...-SEM results revealed that two brand personalities (brand excitement and trustworthiness) and marketing offerings (price, place, product, promotion) impacted loyalty found to be a strong driver of brand equity. Repurchase intention and brand preference were influenced by brand equity. Brand loyalty...

...Eunsoo Baek; Ho Jung Choo; Xiaoyong Wei; So-Yeon Yoon Purpose As consumers spend more time shopping online, traditional retailers are facing a decline in on-site shoppers. To help the industry in the omnichannel era, we propose that a virtual tour of a store could affect brand equity and promote...

... Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Cosmetic brand Brand equity Price Promotion/feature/display Consumer characteristics Macroeconomic conditions The influence of price is salient – especially in crisis situations – because, for consumers...

... brand equity). Trust CSR Brand equity Loyalty Cindy Lombart can be contacted at: clombart@audencia.com 05 12 2018 14 05 2019 15 05 2019 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only The purpose...

... loyalty. Fashion industry Brand loyalty Brand equity Fast fashion College students Brand equity is regarded as a very important concept in business practice as well as in academic research because marketers can gain competitive advantages through strong brands (Aaker, 1996a ; Anselmsson...

...Jumiati Sasmita; Norazah Mohd Suki Purpose – The purpose of this paper is to examine the effects of brand association, brand loyalty, brand awareness, and brand image on brand equity among young consumers. Design/methodology/approach – Data from 200 young consumers were analysed using...

... is proposed: H2. Store brand price image has a positive influence on store brand equity. One of the consequences of brand equity on consumer behavior is the purchase intent (Netemeyer et al., 2004). Brand equity has been considered as a condition for a brand preference...

... involvement influences perception of retailer attributes, which affects customer‐based retail brand equity when considering retailers as brands. Design/methodology/approach A model is developed that includes the impact of central dimensions of the perception of retailer attributes, their effects...