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Keywords: Brand experience
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Journal Articles
Analytical framework, typology and retail experience design process for integrated relational brand experience
Available to Purchase
International Journal of Retail & Distribution Management (2021) 49 (4): 466–490.
Published: 01 January 2021
...Hyoyon Paik; Jee Hyun Lee Purpose This study aims to explore how a relational brand experience can be designed using an integrated retail experience. It addresses the research gap between relational brand experience strategy, retail experience design, as well as online-offline integration...
Journal Articles
Attractive and facilitating store atmospheric stimuli: Validating the scales
Available to Purchase
International Journal of Retail & Distribution Management (2020) 48 (4): 363–379.
Published: 19 March 2020
... method suggested by Churchill (1979). Findings The study shows that attractive store stimuli predict affective and sensory store brand experiences. The facilitating store stimuli moderate the effects of attractive store stimuli on affective and sensory store brand experiences. Affective and sensory...
Journal Articles
An integrated model of corporate brand experience and customer value co-creation behaviour
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International Journal of Retail & Distribution Management (2016) 44 (2): 139–158.
Published: 08 February 2016
...Amjad Shamim; Zulkipli Ghazali; Pia A. Albinsson Purpose – The purpose of this paper is to investigate the influence of corporate brand experience (CBE) on customer value co-creation attitude and behaviour (CVCCA and CVCCB). By integrating congruity theory with the theory of reasoned action...
