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Keywords: Brand love
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Journal Articles
International Journal of Retail & Distribution Management (2025) 53 (10-11): 1009–1024.
Published: 23 September 2025
...Abdul Qayyum; Tariq Iqbal Khan; Abdul Majid; Syed Ramiz Ul Hassan; Raja Ahmed Jamil Purpose This study investigates how AI-generated inclusive packaging impacts eudaimonic well-being and brand love, subsequently influencing brand equity and willingness to buy. It also examines whether exposure...
