... apparel brands' customers. Hypotheses were tested by employing structural equation modeling and hierarchical multiple regression analysis. Findings The results indicate that product and service consistency positively influence brand loyalty via brand trust, whereas price and promotion consistency do...

... three models, the authors examined how much the retailer's brand performances (brand loyalty, equity, preference and repurchase intentions) were emanating from brand personalities and marketing offerings. The mediating roles of brand loyalty and equity were tested. Design/methodology/approach Cross...

...Faruk Anıl Konuk Purpose This study aims to examine the moderating role of private label product type (organic vs non-organic) on the relationships between trust transfer, price fairness, perceived value and brand loyalty. Design/methodology/approach The empirical data were gathered...

.... The results show that four segments of brand loyalty were formed from the interaction between attitudinal and behavioural loyalty as the framework of Dick and Basu (1994), namely, true loyalty, spurious loyalty, latent loyalty and disloyalty. Notably, over 60% of the consumers were in latent loyalty...

... relationship variables (attachment, trust, identification). Moreover, the relationships between brand image dimensions and brand loyalty types are positively mediated by attachment, trust and brand identification. Therefore, the authors highlight a more complex process in customer–brand relationships than...

... Publishing Limited Licensed re-use rights only In recent times, there has been a growing research interest in customer engagement; however, there is a paucity of empirical evidence on the drivers and outcomes of customer engagement such as brand loyalty. Furthermore, the customer engagement...

... only The purpose of this paper is to empirically investigate the factors affecting consumer’s fast fashion brand loyalty by examining US college students’ perceptions and loyalty toward fast fashion. Using consumer-based brand equity approach, a research model which examines the factors...

...Jumiati Sasmita; Norazah Mohd Suki Purpose – The purpose of this paper is to examine the effects of brand association, brand loyalty, brand awareness, and brand image on brand equity among young consumers. Design/methodology/approach – Data from 200 young consumers were analysed using...

... his ambition is to make the chain's own products “the top national office products brand” (Bulkeley, 2006). Brands Brand loyalty Customer loyalty The organization of the paper is as follows: first, a review of retailer own‐brands is given and based on that, a new definition of a retailer...

...D. Ahlert; R. Olbrich; P. Kenning; H. Schroeder; Mark S. Glynn; Shaoshan Chen Purpose The purpose of this paper is to examine the category‐level differences of both risk perception and brand loyalty effects on consumer proneness towards buying private label brands (PLBs). Design/methodology...

... Shopping Brand loyalty The current study addresses clothing benefits sought in the context of clothing purchasing. In order to investigate the relationship between clothing benefits sought and consumers' clothing behavior such as attribute evaluation, shopping orientation, and brand repurchase...

...‐of‐stock and consumer behavioural brand loyalty in many marketing and supply chain decisions. A practical simulation is developed to test the main hypotheses in the study in light of the theoretical discussion. Findings The study's results indicated that distribution might explain DJ patterns...

... young consumers develop brand loyalty, brand preference and reliance. This paper reports the initial findings from an exploratory study of over 200 young consumers (aged 7‐10) which examined perceptions of branded fashion clothing; and the impact of social influences on young consumers’ evaluations...

...′ intention to return to the store. Identifies that a balanced approach, based on three key groups of variables, is more likely to deliver long‐term satisfaction to the customer and store loyalty to the retailer. © MCB UP Limited 1995 Brand loyalty Consumer behaviour Customer loyalty Customer...

... and Mazursky[29] examined dissatisfaction with grocery products and found that it reduced brand repurchase. Price and instrumental product performance are related to consumer satisfaction[10,26]. Researchers have noted the effects of experience with a brand and brand loyalty on consumer expectations...