... when buying fresh beef (Hornibrook and Fearne, 2001, 2003). Supermarkets Brand names Risk assessment Meat Ireland For supermarkets in the UK and the Republic of Ireland, the strategic importance of own label or retail brands is crucial. In addition to the commercial advantages accruing...

... from young consumers. Brand image Brand loyalty Brand names Consumer behaviour Fashion Young people “Playground fashion envy [e.g. for replica football club kits; and for branded sporting gear such as shorts and trainers from Nike and Adidas] is threatening to undermine the traditional...

... of technical personnel, but do not compensate for food manufacturers′ cutbacks in R&D expenditure. 2 The traditional marketing weapon employed by food manufacturers is no longer as successful as it used to be with new products. © MCB UP Limited 1995 Brand names Food industry Own‐label...