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Keywords: Brand power
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Journal Articles
International Journal of Retail & Distribution Management (2013) 41 (11-12): 869–884.
Published: 15 November 2013
...Alessandro Brun; Marie-Cécile Cervellon; Rachael Coudriet Purpose – This research aims to investigate the factors which contribute to the power of luxury brands in the stores and the means through which brand power meaning transfers to the clients. Design/methodology/approach – The research...
