... all categories. Strong brands can contribute to the image of the country. Transition countries need to take appropriate marketing actions to cultivate positive perception through innovation and branding. Prior research has been extended by adding new product categories such as mobile phones...

...Silvia Massa; Stefania Testa Purpose This paper aims to study the role of ideology in brand strategy with reference to large‐scale food retailing. By means of a thorough case study investigation of highly ideology‐focused food retailer Eataly, the paper aims to enrich existing theory on retailer...

...Shona Kerfoot; Barry Davies; Philippa Ward This research presents the results of an initial investigation on “visual merchandising” and its effects on purchase behaviour and brand recognition. The context is concessionary branded female fashion offerings within a department store. The research...

...Tony Kent The aim of this research is to define the development and boundaries of the retailer brand primarily through the elements of identity and image. Two perspectives are introduced to explain the ways in which three‐dimensional branding and sensory experiences of the retail brand can arise...