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Keywords: Brightness
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Journal Articles
International Journal of Retail & Distribution Management (2019) 47 (6): 659–679.
Published: 07 January 2019
...Pascale Ezan; Gaelle Pantin-Sohier; Caroline Lancelot-Miltgen Purpose A product colour plays an important role in consumers’ preferences. The purpose of this paper is to highlight the impact of the three-dimensional character of colour (brightness, saturation and vividness) on children’s behaviour...
