Keywords: Broader-scope trust
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Journal Articles
International Journal of Retail & Distribution Management (2015) 43 (8): 752–774.
Published: 10 August 2015
... thereby moderate the influence of consumer confusion for negative outcomes. The purpose of this paper is to identify outcomes of consumer confusion and to investigate the moderating role of broader-scope trust on the negative outcomes of this confusion. Design/methodology/approach – A conceptual...

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