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Journal Articles
Managing browsing experience in retail stores through perceived value: implications for retailers
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International Journal of Retail & Distribution Management (2012) 40 (9): 676–698.
Published: 13 July 2012
...Zazia Benhamza Nsairi Purpose The objective of this paper is to examine the role of perceived value in managing browsing experience by focusing on its determinants and its consequences in terms of satisfaction and behavioral intentions. Design/methodology/approach The data were collected...
