... Publishing Limited 2011 Individual psychology Consumer behaviour Bulgaria Market economy Emerging markets Eastern Europe It is widely acknowledged that cultural context has an important influence on consumer behaviour (Schiffman and Kanuk, 2010). The transforming socio‐cultural...

...Rene Dentiste Mueller; Amanda J. Broderick Describes an extensive consumer survey carried out in 1993 in Bulgaria, the Czech Republic and Hungary. Empirical findings provide an understanding of the food retail systems in Eastern Europe, consumer behaviour and consumer satisfaction with the various...