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Journal Articles
International Journal of Retail & Distribution Management (2024) 52 (13): 16–30.
Published: 14 May 2024
...Emma Beacom; Annmarie Bergin Purpose This study identifies benefits and challenges of PL partnerships, and recommendations to improve the PL partnership process. Design/methodology/approach Qualitative data was collected via semi-structured interviews (n = 8) with Irish PL retail buyers (n = 4...
