...Estrella Diaz; Rocío Carranza Vallejo; David Martín-Consuegra Navarro; Carlos Sánchez-Camacho Purpose Despite the growing number of publications in the field of B2B buying behaviour and customer service value, the existing research remains fragmented and lacks a cohesive framework...

... crucial to understand how the mobile influences the decision-making process as well as the buying behavior of shoppers. In literature, there are diverging positions on the effect of the mobile on an individual’s cognitive capabilities. Some authors associate the use of mobile devices with positive...

... Second‐hand Luxury Eco‐fashion Nostalgia Consumer behaviour Women Buying behaviour Second‐hand markets Clothing The trend is fuelled by more than pure economics. Vintage items contain elements of nostalgia. To those people who actually lived during the period in which the goods were...

... conditions. © Emerald Group Publishing Limited 2010 H2. Consumer attitudes towards detergent retail brands and products are affected by perceived benefits. Brands Retailing Buying behaviour Consumer behaviour Trust Detergents The terms “retail brands” “store brands...

... the current interest in brand research into non‐consumer relations by empirically demonstrating that brand equity is not only useful but also a powerful tool to explain value creation in business relationships. Competitive advantage Brands Buying behaviour Retailers Strategic objectives Economic...

... Product management Buying behaviour Retail data processing Consumers usually patronizing multiple grocery stores, although they concentrate their visits to their most preferred one (Cort and Dominguez, 1977 ; Arnold et al., 1983). In this scenario, the main issue for food retailers...

... by customers. © Emerald Group Publishing Limited 2004 Retailing Cars Buying behaviour Computer applications The retail purchase of a car falls into the complex buyer behaviour category (Engel et al., 1995; Kotler, 1997, p. 179), consumers are highly involved in the purchase...

... is finite and adding a new product means deleting one that may have been selling, they should not have to bear the downside risk of a poor product introduction[ 31 ]. © MCB UP Limited 1994 Buying behaviour Consumer behaviour Decision making Retail trade Sets Shopping Interest...