...Olga Untilov; Didier Louis; Cindy Lombart; Lucie Sirieix Purpose Amid growing consumer scepticism toward symbolic corporate social responsibility ( CSR ) initiatives, this study aims to investigate how the strength of retailers' CSR commitment – operationalised as either weak (reflected...

...Didier Louis; Cindy Lombart; Cindy G. Grappe; Fabien Durif; Charton-Vachet Florence; Olga Untilov Despite the increasing importance of products as effective tools for communicating companies' CSR policies, scant research has been conducted on consumers' reactions to non-nutrition claims...

... is to study the impact of the main dimensions of a retailer’s corporate social responsibility (CSR) activities (philanthropic activities, respect for the environment, respect for the consumers and respect for the workers) (e.g. Maignan, 2001; Brunk, 2010a; Öberseder et al., 2014) on consumers...