...' customers in the second instance (N = 13), as well as an online ethnographic study of customer reactions (N = 871) to different CSR communications from the networks already interviewed. Findings The results show that CSR communication remains very important in a context characterised...

...Angie Lee; Te-Lin Doreen Chung Purpose Retailers recently have started communicating their corporate social responsibility (CSR) commitments to their consumers directly on social media. That is to say, CSR communication has expanded to social media that allow two-way communication, distinct from...