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Keywords: Catalogues
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Journal Articles
International Journal of Retail & Distribution Management (2011) 39 (3): 183–202.
Published: 15 March 2011
... in predicting channel‐migration intention in brick‐and‐mortar stores, catalogues, and the internet. Utilitarian beliefs were more relevant in predicting attitude toward channel migration for all three channels. Normative beliefs for bricks‐and‐mortar stores and catalogues were significant in predicting...
