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Keywords: Categorization theory
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Journal Articles
International Journal of Retail & Distribution Management (2026) 54 (3): 311–326.
Published: 21 January 2026
...Minjung Cho; Erin Cho Purpose Grounded in categorization theory, this research investigates how sustainability-framed categories within fashion retail platforms influence retail authenticity and, in turn, consumer purchase intention. Design/methodology/approach A mixed-methods approach...
