...Zonghuo Li; Limeng Chai; Di Wang; Hyun Seung Jin Purpose This study examines the optimal channel configuration for an omnichannel retail. In this retail model, a manufacturer sets up a Buy-Online-Pickup-in-Store (BOPS) service with a physical retailer. The present study investigates how coupon...

... that the channel configuration and integration of retailers showed a di-versity of approach leading us to distinguish eight different retail channel strategies. It also appears that there is limited evidence of a specific selling channels designed for children by retailers in selling products aimed at the child...