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Keywords: Channel disintegration
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Journal Articles
International Journal of Retail & Distribution Management (2026) 54 (13): 1–17.
Published: 10 February 2026
...Yu-Hui Fang; Chia-Ying Li Purpose While integrating online and offline stores prevents channel cannibalization, the process is complex and multifaceted. This study examines how channel disintegration influences vendor lock-in through the surprise effect, considering shopping motivation...
