... Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Omnichannel retailing Dynamic capabilities Retail firm activity Channel management Digital technologies have broadened interactions between retail firms and their customers, thereby blurring...

... channels Multichannel Omnichannel Price segmentation Channel management To provide a broad perspective and to be able to compare the type of strategy and channels used, the current study focuses on three segments of brands: low-cost brands, mid-priced brands, and luxury brands. Applying...

.... The following three sections are summaries from the situation analysis. © MCB UP Limited 2003 Distribution Strategy Logistics Customer service Channel management Denmark After its annual general meeting in September 2001, the management of GASA Group Denmark (GGD) realized that time...

... the key decisions, management changes, and environmental factors resulting in Egghead.com’s ultimate demise. Conclusions are made that can help retail and other sales channel managers and executives learn from Egghead’s mistakes, so that they can increase their market presence, strengthen...

... implementation problems and reasons for abandoning attempts at ECR partnerships. These factors exert a different impact on small and medium‐sized companies as compared to the major food companies. © MCB UP Limited 2002 Channel management Consumer marketing Food industry Small to medium‐sized...

... to telephone, Internet and branch banking. A multiple channel strategy combining several channels is the most popular. © MCB UP Limited 1999 Banking Channel management Communication technology Denmark Distribution channels Marketing mix The customers belonging to the PC segment are all...