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Keywords: Children's packaging evaluations
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Journal Articles
International Journal of Retail & Distribution Management (2021) 49 (6): 701–716.
Published: 16 February 2021
... the importance of packaging for determining consumer behaviour, which has clear managerial implications. But little research has focused on younger consumers. Experiment Packaging colour Children's healthy diet Impact of hue Brightness and saturation Children's packaging evaluations Children's...
