Keywords: Choice process
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Journal Articles
International Journal of Retail & Distribution Management (2020) 48 (6): 555–574.
Published: 28 April 2020
... shopping, were recorded and analysed using NVivo, and later the use of decision aids was mapped along their choice process. Findings Consumer's preference of decision aids varies across the two stages of the choice process (that is, consideration set formation and evaluation & choice...

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