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Keywords: Cluster analysis
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Journal Articles
Food delivery app continuance: a dual model and segmentation approach
Available to Purchase
International Journal of Retail & Distribution Management (2023) 51 (5): 569–589.
Published: 10 February 2023
... two techniques of structural equation modeling (SEM) and cluster analysis. Findings The results indicate six antecedents of users’ continuance usage intention towards FDAs, including information quality, system quality, information quality, perceived usefulness, perceived enjoyment...
