... Retail store Emotion Cognition Consumer behaviour Retailing Rajnish Jain can be contacted at: rajnish.ims@rediffmail.com © Emerald Group Publishing Limited 2013 Berry et al. (1990) argued that retailing is about “creating a total customer experience by enabling...

...Ayantunji Gbadamosi Purpose The purpose of this paper is to conduct an exploratory analysis of low‐income women consumers' consumption of low‐involvement grocery products, and to explore the relevance of cognitive dissonance in this consumption. Design/methodology/approach One focus group...

...Arto Lindblom; Rami Olkkonen; Lasse Mitronen Purpose This paper aims to investigate the cognitive styles of contractually integrated retail entrepreneurs with respect to marketing decision making. The study addresses two research questions: How can the cognitive styles of these retail...

...David J. Burns; Lewis Neisner Purpose To examine the relative roles played by cognition and emotion in the development of customer satisfaction in a retail setting. Design/methodology/approach An experimental design was employed. Study participants were exposed one of two expectation scenarios...